« Somebody needs to evaluate teachers … | Main | Teachers' jobs or food stamps? »

August 20, 2010

Say it ain't so

Everyone loves a David-versus-Goliath story, but it’s not such a great tale when David actually gets completely squashed (which, let’s get real, is probably the most common outcome).


The latest is the case of small special education publisher Super Duper Publications battling toy giant Mattel in court because Super Duper uses the word "say" in several of its products. That’s right, "say."

Super Duper has (or I should say "had" — wait, can I say “say”? I’m so confused) a line of products that helps kids with autism with articulation and other speech issues. The books have names like “Fold & Say” and “See It, Say It.” Mattel claimed people would confuse them with its toy See ’n Say.

A judge recently ruled in favor of Mattel and ordered Super Duper to destroy all of the products. Super Duper says it wants to donate the products, but the court says they must be destroyed. And to add insult to injury, Super Duper has to pay the billion-dollar Mattel $1 million of its profits from the Say products, not to mention more than $2 million in attorneys’ fees.

I’ll leave the whole fascinating topic of trademarks (yawn) to the lawyers, but this seems like a ridiculous case that should never have gotten to this point. Super Duper is making products that are helping kids learn to talk. If it can’t use the name “Say” anymore, so be it. But destroying all of those books is a travesty, and I hope that when Super Duper hands them over to Mattel, the toy company will do the right thing and get them into the hands of kids and teachers who need them (maybe Mattel can throw in free See ’n Says while they’re at it).


Feed You can follow this conversation by subscribing to the comment feed for this post.

Un.Be.Lievable. Thanks for sharing. BTW, why aren't you and me running the world? xoxo

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment


  • Welcome to The GreatSchools Blogs, your official place for all things GreatSchools.

    GreatSchools is an independent, nonprofit organization that empowers and inspires parents to participate in their children's development and educational success.

Subscribe to the GreatSchools Blog

Bookmark and Share

Recent Comments

July 2014

Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31